Designing a website around something which people are not looking for can potentially be a waste of time and money.
There are tools online which you can use to find out what people are searching for online, such as this keyword tool (opens in a new window). The key to making money online is finding the topics which have the largest number of people searching for online and to target either your website or particular web pages to that topic.
For example, let’s say you own a car dealership. The number of people who search for ‘car dealer’ online is very low, but the number of people who search for ‘Mercedes’ is very high. So to get the best results for your business, it would be wise to either focus your website or focus a particular web page on Mercedes and then send people who are looking for Mercedes to that page.
By doing this you ensure you achieve the best results for your business.
ClickLinQ researches what visitors are looking for online and determines what information you should include on your site.
